About Me


Art Director

My name is Israel García-Díaz, and I am a highly experienced creative specialist with a strong background in Art Direction and UX/UI Design. With over 15 years of professional experience, I have honed my skills and expertise in these fields.

I hold a Bachelor of Arts degree in Public Communication with a specialization in Graphic Design, which I obtained from the prestigious University of Puerto Rico in 2003. In addition, I have a Professional Certification in Video and Audio Production from CCAT Puerto Rico, acquired in 2012. Furthermore, I pursued my passion for interactive entertainment and earned a Master of Science degree in Interactive Entertainment from the esteemed Florida Interactive Entertainment Academy at the University of Central Florida (FIEA, UCF) in 2018.

Throughout my career, I have worked in various capacities, including Junior Art Director, Art Director, and Associate Creative Director, primarily in the advertising industry. I have had the privilege of collaborating with prominent brands such as Honda, Acura, P&G, McDonald's, Covidien, Walgreens, BBVA, and many others. This diverse range of experiences has allowed me to cultivate a deep understanding of emergent media and stay at the forefront of industry trends.

I have continually expanded my skill set by delving into emerging areas such as 3D animation and the development of UI for video games. Currently, I am employed as an Experience Designer at Electronics Arts (EA Sports), where I contribute my expertise to projects such as Madden 20, Madden 21, Liminal, The Great Emu War, and Valor.

My commitment to innovation, attention to detail, and passion for creating immersive experiences has consistently propelled me to deliver exceptional results in my work. I am dedicated to pushing boundaries, leveraging cutting-edge technologies, and crafting engaging experiences that captivate audiences.

I am excited to continue my journey in the ever-evolving landscape of creative design and interactive entertainment, contributing my skills to shape the future of the industry.


Artist Statement

In the past, how did it feel to be a patient waiting in a medical office without a smart phone or any kind of electronic device for entertainment? The options to pass the time were limited to reading, talking to someone else, fall asleep or just doing nothing but wait. Let’s say that you were lucky and maybe you found a pencil, a sheet of paper, and started drawing. Let’s say that you drew and erased so many times that the paper ended worn and gray.

I'm that kind of person. I’m the one who would have used the piece of paper to draw instead of doing other things. That is what makes me an artist. If I compare my life experiences with that used sheet of paper, its marks would represent my dreams in their way to becoming a reality. I started my artistic journey by drawing musical notes and developing designs, which are my two passions. Inspired by my dad’s and his successful family, I decided to study advertising and follow into their footsteps. At that point, I started using both ends my life’s pencil to animate my own path.

Animation for me is something simply fascinating. I never imagined that I would formally study to acquire the necessary knowledge and skills to become this kind of artist. I started on this road by myself. First, making small approaches and learning on my own about this field. Now, I can better understand why I wanted to work hard, doing drawings and sketching positions to animate. I want to do this, because for me it is worth it every minute, every line, every position. When I see the results, it really makes me feel satisfied and accomplished.


Israel Garcia

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